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Why heart rate monitoring?
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About Polar
About Polar »  About Us | Press Office | Partner Links

Our Mission and Vision
Our mission is to provide the best personal fitness solution for everyone involved in physical activity to achieve their improvement goals. We strive to remain the benchmark that people look to for innovation and quality when looking for the most effective method of exercising. Heart rate monitoring is only part of what we do. Information and personal guidance is what we aim to deliver to our customers.

Our vision is to develop Polar into a desired sporting brand.

Our Heritage
The first EKG accurate wireless heart rate monitor was invented by Polar back in 1977 as a training tool for the Finnish National Cross Country Ski Team. The concept of "intensity training" by heart rate swept the athletic world in the eighties. By the 1990's individuals were looking to heart rate monitors not only for performance training needs, but also for achieving everyday fitness goals. Today, the same concept of heart rate training is being used by world-class athletes as well as everyday people trying to manage their weight.

Improving the quality of life one heartbeat at a time
Founded in 1977, Polar Electro is headquartered in Kempele, Finland. The company concentrates on the development, production and marketing of sport instruments and heart rate monitoring equipment and operates internationally in over 50 Countries. With operations in Europe, the United States and the Asia Pacific region, the company has approximately 1400 employees internationally and net sales of 144 MEUR (year 2002).

From our first launch, Polar Heart Rate Monitors have captured the interest and loyalty of top athletes and sports enthusiasts alike all over the world. Ever since, Polar has brought the benefits of high-tech biofeedback training and exercise to almost everyone.

Being the world's leading manufacturer of sports instruments and heart rate monitoring, registering and evaluation equipment, Polar products represent the state of the art in heart rate measuring devices for athletic training, fitness, rehabilitation and weight management. We exist to make people's life better by generating innovative, high quality products. Today, Polar is the number one choice among consumers, coaches and personal trainers worldwide. We are committed to not only producing the best products, but also being the leading educator on the benefits of heart rate based exercise.

At Polar, the driving force for everything we do is creating a positive impact on people and society.

Our philosophy says it all: improving the quality of people's lives, one heartbeat at a time.
 

Highlights