Press Room

›Making New Year's Resolution Easy With New FT7 Colour Designs

13/01/2011

SINGAPORE (17 January 2011) – Polar, the market leader and pioneer in heart rate training technology, adds new colour to heart rate based training with the launch of two fresh FT7 training computers. With the new colour designs FT7, Polar gives motivation for every second of training, helping people achieve their resolutions of getting into better shape this year.

By giving the user clear and simple training guidance, the FT7 is the ideal choice for anyone looking for an easy start to heart rate based training. The unique EnergyPointer feature indicates visually whether the main effect of the training is fitness improvement or fat burning. With the biodata input into the watch, this feature uses heart rate variability to calculate the center point between the two training effects. When the heart rate is below the indicated point, the user is improving their fat burning. And above the point, the user improves their aerobic fitness.

The FT7 also counts and displays the calories burnt and connects with the online training diary at polarpersonaltrainer.com via the Polar FlowLink data transfer unit. The user can use this web diary to interact with other active people, analyze training results, see their training load status, and get online training guidance. Seeing their progress over time motivates people to stick to their resolutions of getting fitter.

The comfortable Polar WearLink®+ transmitter, which comes with every FT7, picks up the heart’s signals and relays the data to the training computer. The soft textile strap seamlessly adapts around the user’s chest bringing full freedom of movement to the training session. In addition, each transmitter is individually coded, eliminating any cross-over during group exercise or when there are several people training together.

“The FT7 is ideal for a first heart rate monitoring experience. It gives clear guidance all the way through the training session,” says Jan Mueller, Fitness & Cross-Training Segment Manager for Polar Electro Oy. “The product is really easy to use and it comes with eight different display languages. All you have to do is to grab your new training computer, put on the comfortable textile transmitter, and you’re ready to enjoy whatever sports you want. The FT7 makes it easy to keep your New Year’s resolution of getting in better shape.”

“The introduction of the two new colours is right in time for some Valentine’s Day motivation,” says Adrian Mok, General Manager for Polar Singapore. “We hope that with the new FT7, couples can train together and encourage one another to stay fit together.”

On sale through authorized Polar retailers from January 2011, the FT7 will be available in two new color designs, black/red and red/silver, the latter designed specially for women. All sets include the WearLink®+ transmitter, and a quick guide. The Polar FlowLink can be purchased separately as an accessory.

About Polar

Founded in 1977, Polar Electro invented the first wireless heart rate monitor. Since then the Company has been leading the sports instruments and heart rate monitoring category through its in-depth understanding of human physiology, performance, and the environment. Polar works in close cooperation with leading sports institutes and governing bodies, and has, thus, become widely recognized as the pioneer and world’s leader of heart rate monitoring and fitness evaluation equipment.

Headquartered near Oulu in Finland, the company operates internationally in more than 80 countries and its products are sold through over 35,000 retailers globally. Polar Electro Singapore, the Singapore subsidiary of Polar Electro Oy, offers customers complete sales, marketing, distribution and after sales support.

Today, the award-winning Polar training computers are the number one choice among consumers worldwide. To learn more about how the wide range of Polar products and services can help you achieve your training goals and make your fitness story a success, please visit www.polarelectro.com.sg